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A ruler without metrics is just a stick

Site optimization – is not just making your site more attractive – or sexy – to search engines – (that’s the next tab) It’s the process of converting more of your traffic into customers, leads, or simply put your whitepaper in front of more people if that is your goal.

By integrating ecommerce key conversion tactics (optimized landing pages, funnels BFC’s etc) coupled with YOUR OWN SITE data we remove emotion & uncertainty from decision making - making your site more of a sales funnel(or funnels with SEO/SEM/PayPerClick etc) you will be able to rapidly convert a higher percentage of your existing site traffic into more sales.

Crucial items we help you pinpoint during a conversion analysis

Try my Conversion Booster Program to learn how to:

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Why rank high for terms not being ‘Googled’

Let’s outline it right away. Without SEO you are quite possibly throwing away up to 85 percent of your potential customers and visitors, and a full 80 percent of your potential customers will find their way to a rival business instead.

Think about it. The top of anyone’s mind is a very cluttered place these days. Rising above the signal to noise ratio requires repeated impressions focused directly on your target market. Repetition increases perception and so, builds awareness.

Nowhere is this more true than on the Internet, which comprises around two billion pages, with 30,000 new ones added every day. Effective placement in online media such as search engines and directories is essential to making sure the users who are looking for your site succeed in finding it.

How do you interest your target market in looking for your website?
Simple: promote your website, even if you have an established offline business. If you don’t, how will your target audience know what you are doing and why it is worth their while?

Use as many offline tactics to promote your online business as you can afford: advertising, media relations, direct mail, trade shows. In addition, take advantage of emerging online promotion tactics. And of course, optimize your website for searches.

Then, be sure your website delivers on your value promise. This is essential to increasing your conversion rate, the number of visitors who complete the transaction you want them to at your site.

Whether eCommerce, or Lead Generation, your website must work for the user. Technology is an arena in which you truly get what you pay for. The experience, knowledge and expertise to produce an effective business online doesn’t come cheap. If you didn’t pay much, you most likely didn’t get much.

The quickest way to increase traffic & see ROI

Pay-per-click marketing is a FANTASTIC way to increase traffic & see ROI when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. This article will provide you with a high-level view of pay-per-click marketing, provide some general strategies and provide an example of what to do, and what not to do.

Why PPC Advertising is Bad

But PPC advertising can cost a fortune. It’s easy to get caught up in a bidding war over a particular keyphrase and end up spending far more than your potential return. Some PPC engines, such as Yahoo, offer management features such as ‘autobid’ that will automatically increase your bid amount to maintain a particular rank. That sounds great on its face, but it can get expensive in a big hurry.

Also, ROI can be very hard to measure. Some PPC engines (Adwords and Yahoo, specifically) provide conversion measurement tools, so that you can track whether your pay-per-click campaigns are generating the desired result. But these tracking tools aren’t 100% accurate, and at the time of this writing the smaller PPC providers don’t deliver any conversion tracking (you can use Google Analytics - more about that later).

And watch out for junk traffic. Most pay-per-click services distribute a segment of their results to several search engines. While you certainly want your listing displayed on Google and/or Yahoo, you may not want your listings showing up and generating clicks from some of the deeper, darker corners of the Internet. The resulting traffic may look good in statistics reports but is very unlikely to generate a return.

Finally, pay-per-click advertising does not scale. If you get more traffic, you pay more money in direct proportion to that traffic - your cost per click stays constant, and your overall cost increases. Compare that to natural search engine optimization, where you invest a fixed amount of time and/or money to achieve a better rank, and your cost per click goes down as you draw more traffic.

Why PPC is Good

Pay-per-click advertising can generate traffic right away. It’s simple: If you spend enough, you can get top placement, and potential customers will see you first. If folks are searching for the keyphrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

So PPC advertising is fast: With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account.

PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay-per-click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.

PPC can also be a bargain: Sometimes, you can find keyword ‘niches’ for which the top bid is around $.10 - in that case, PPC is a great option, because you can generate traffic to your site for a fraction of the cost of any other form of paid advertising.

Portfolio - It’s very affordable
ask
me about about a optimization discount

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