Google announced a new cost per action program that will be rolled into its AdSense program. Why are we talking about that in a series that covers building a web site from scratch? Keep reading to find out.
Affiliate marketing has been around for quite some time. Networks that help put together affiliate managers with affiliate marketers have also been around for a while. These types of activities are often referred to as “cost per action.” Essentially what that means is that an affiliate marketer will get paid by an affiliate manager for performing a certain action (such as generating a lead or a sale).
By far the two largest affiliate networks are Commission Junction and ClickBank. Both of these companies are probably quaking in their boots right now. The reason is simple: Google is entering the cost per action fray.
When Google entered the search engine market we saw the face of search change. When it entered the cost per click fray we saw the face of that market change. Therefore, it does not take a crystal ball to realize that Google is probably going to change this market as well. Part of the reason why this prediction is so easy to make is because this new program is going to be rolled into the wildly popular AdSense system.
That means that blogs, and other authority sites which are widely successful at converting visitors to regular “customers,” can now get involved in the cost per action “business” without having to modify their web sites very much, thanks to the way that Google will be integrating this new system with AdSense.
Unfortunately, this program is still very new. In fact, as far as I am aware, it was really only released in the middle of June; and as usual, Google has released this program to a limited number of people on an invitation only basis.
So what does this really mean? Why am I talking about this now in an article series about building a web site from scratch?
The reason is simple: planning. Let me explain some of the potential behind this program.
Imagine for a minute that a company which has a web site, and is not very good at converting web site visitors into leads for their business, decides to spend $50 to obtain a lead using the new Google program.
You, however, have a blog with lots of loyal readers. You can decide to throw leads to this other business at a cost of almost zero (or at least at no additional cost over and above what you already have) and make more money than you ever could with the basic AdSense pay-per-click program.
Or perhaps a company looking to boost sales offers web sites some set amount of money to make a sale for them. You find out that this is a product that you already know, use, and like, and would recommend to people anyway. The amount of money you could make generating sales for other companies is truly huge.
In fact, you can now begin to operate in somebody else’s business, without having to actually BE in that business. If you know how to convert visitors into customers, you can scale a business to almost any size because you don’t have to worry about producing packaging or shipping a product. You leave that to the actual company.
To say that the potential of the field into which Google is now entering is large is like saying Mount Rushmore is a big hill. People with the ability and the know-how to convert visitors will be able to easily and rapidly enter new markets and make lots of new money, all through what Google is now doing. As I said, the potential for this goes very, very far beyond the AdSense pay-per-click program.
Now let’s swing this into the web site that I am creating. It is one thing to have a blog that people will come to read and like. It is not exactly the same thing to have a blog which will actually convert visitors into people that will perform actions just because you ask them to.
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