If you would like to identify the areas of your site or ecommerce solution that could be optimized the quickest & easiest, fill out the form below.  I’m glad to review your site & email you the areas that could use immediate attention.  No Spam, No Sales Emails.  Just conversion tactics you can use.

I can show you how to increase conversions in the form of:

• More Sales
• More Members
• More Leads Generated
• Better Converting Landing Pages

What is eCommerce Optimization?

eCommerce Optimization or Catalog SEO is the process of properly optimizing all of the product category, sub category and detail pages of your ecommerce site.

Why eCommerce Optimization?

One-Tenth of the world’s population shops online. That equates to over 627 million people looking for your products. Do you want to be left behind?

1. Online spending for 2005 was $143 billion dollars (comScore Networks)
2. Over 135 million people purchased DVDs and/or video games;(ACNielsen)
3. Close to 135 million made plane reservations;
4. Over 128 million purchased articles of clothing/accessories/shoes;
5. Over 112 million paid for music downloads and/or CDs;
6. Over 106 million purchased electronic devices (including cameras, etc);
7. Close to 98 million bought computer hardware; and
8. Over 86 million made hotel and/or tour bookings.

 

Why Hire Us?

 

1. Proven Track Record - We invite you to check our outstanding performance by checking our references.
2. Intelligent Approach - fact-based, rapidly evolving, and responsive
   • Customized programs: dustin.net crafts a unique Catalog SEO solution to fit each client perfectly. During the program design phase, we take into consideration corporate, site, marketing and sales goals, as well as competitor positioning and keyword saturation.
   • Convert the “Long Tail” buyers: dustin.net recognizes that there are millions of niche buyers who are passionate about their interests and how they respond to niche branding and advertising.
   • Competitor sensitive: dustin.net continuously recommends strategic program alterations in response to competitor moves.
   • Guerilla style attack: dustin.net operates with Silicon Valley mentality of “first-furthest-mostest” through creativity. We are always on the prowl for opportunistic buys on behalf of our clients.
   • Analytics based adjustments: dustin.net periodically changes your words/phrases based on what your site analytic reports tell us.

If you have an ecommerce site you have:  A Homepage Product, or Service Pages (most sites have category pages) A Shopping Cart Page that is the first step of the Checkout Process The Checkout Process

Each one one of these elements has it’s own set of best practices that optimizes the page AND makes it part of the entire enhance conversion process. Oddly nearly ALL shopping carts treat every page the same.

In other words every page looks & functions the same - how much sense does this really make?

I will analyze your entire site & provide you screenshots that show you how you or your development team can make on-site site optimizations to each on of these pages that will make you site a CONVERTING MACHINE

I guarantee it. Ask me how using the form below. Or click here read my next article “Leverage Web Analytics” about them importance of implementing a web analytics system.

Remove the emotion from decision making. Typically decisions are made on a site regarding design, layout, marketing, promotion etc etc is based on “What someone thinks”.

Usually this “someone” is paying for the site or it’s development. In this scenario how do you REALLY quantify if a decision was a good decision or bad. Or even more specifically, how do you know if a site change was good for some visitors, in certain areas, on certain days or bad altogether?   Without Web Analytics - You really don’t.

Web analytics allow business & site owners to use DATA not EMOTIONS.

Every enhancement I show you you will be able to se what it affect it had to sales, to page abandonment to top paths, to conversions, and SPECIFICALLY to who these tactics worked best with and when. Think about how helpful this would be for newsletters, banner ads, and all marketing & promotion efforts!

Apply for a free Google Analytics account at GA Sign Up Page Once you get the code implement Google Analytics on your website in parallel with your favorite expensive analytics tool Get a comfort level for delta between the two sets of key numbers (you know visitors, conversions, page views etc etc) and create a multiplier (my tool shows visitors 10% higher and page views 10% lower than Google). You will use this multiplier in future to compare year over year trends if you want to. Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary 2) Put the rest of the money in your pocket.

Makes a lot of sense when put that way, doesn’t it? You can save a lot of money, just by switching to a free utility like Google Analytics. A smart analyst will be able to extract just as much value from GA than your old tool, in fact it should be much more.

Click Here to read my article on Increasing Conversions

With a solid Web Analytics Package in place, which should only take 3-4 days to fully test & implement. You are READY TO START SEEING INCREASED CONVERSIONS!

First you will need to get a baseline of items like:

1. How well your traffic currently converts.
2. What your SPAR, (Single Page Access Ratio) is for your homepage & other important landing pages.
3. What are your “Low Hanging Fruits” that can be knocked out the fastest with the least amount of effort
4. What optimizations are working immediatly & where
5. Which ones are not
6. This list can get very granular and even confusing, if this makes sense to you, you should contact me.

(If it is you longer than a week to fully implement & utilize your web analytics package, or you are not getting the visibility over your web traffic that you’d like - you should click here to contact me now).

With your site optimized, your web analytics integrated, sales & conversions increasing, now it’s a matter of using this data & this well oiled conversion machine to market, promote, drive more traffic.

With conversions that you can bank on now you should consider using your data to launch:

1. SEO efforts
2. Newsletters
3. Banner Ads
4. PPC Campaign
5. Ad Brokering
6. Link Harvesting

I have many tools & articles in my Ecommerce Solutions Blog that will hep you with this phase and your continued success!!!

If you’ve ever wondered ”How do I come up with goal values if my site is not an e-commerce site?” The answer: you can probably come up with intelligent values for your own set of goals. For example, if you know that 1 out of every 100 PDF downloads on your site results in a $500 sale, you can assign a value of $5 to that download. Other examples of goals are newsletter sign-ups, product sales, and visits to your “contact us” page.

The answer can be found in the sometimes overlooked $/Visits column found in the Google Analytics conversion reports, including Campaign Conversion, Source Conversion, Overall Keyword Conversion and CPC vs Organic Conversion. In fact, because this metric is found in so many reports, you can compare per-visit values for organic search referrals, paid keywords, CPC campaigns — and almost anything else you can think of. It’s a great comparison metric that can help you shift your marketing budget to high-performing traffic sources and keywords.

 

 

 To calculate $/Visits, Google Analytics adds and averages the total “revenue” from your conversions. This revenue might be from e-commerce sales or from static values that you assign to non-ecommerce goals. Thus, as with any endeavor, goals and goal values are necessary. You’ll need to set them up in order to see metrics such as $/Visits as well as ROI and RPC (Revenue per Click), which you’ll find indispensable for optimizing your keyword buys.

Once you have defined a value for these pages (which you can set in the Goal Value field within your Goal Settings page), you can better conceptualize the value of your website and your online advertising. Then you can explain it to others with data, to back up any marketing or design choices you make. You can also measure the success of your design or marketing experiments, by observing goal values to find out what works best.

What is the average value of a visit from a certain website worth to you? Can you, for instance, measure the average value of a visit to your site from someone who clicks on your AdWords ad as compared to someone who gets to your website by typing your URL directly into their browser? (See google[cpc] versus direct[none] in the image below - click to enlarge.)

By Jeff Gillis, Google Analytics Team & Alden DeSoto, Google Analytics Team