Quick Fix – Importance of Landing Pages
Every website has a landing page, even if they are unaware of it. Landing pages are the URL’s that are linked to in the emails, banner ads, PPC campaigns and organic search results pages.
SO MANY businesses and individuals simply point this URL to the homepage – the is completely a waste of a click
All landing pages should have a clear “Beg for Click (I call it a BFC) requesting an action from the visitor.
“Add To Cart” “Buy Now” “Download Whitepaper” “Visit our web site to learn more about us.” “Join our mailing list to be the first to hear about special sales!” Sometimes, companies forget the importance in the links that these calls to action and send the visitor to the homepage forcing the visitor to ask themselves
“OK…now what – where do I go or what does this mean to me?”
