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A/B Testing

December 2009

  • Why is landing page optimization so important?

    Thu 24th

    It is very simple – more revenue! The return on investment on landing page optimization is significant.  Take a look at the example below to understand the magnitude:
    A $10K a month media buy generating 50K monthly landing page visitors converting at 3% will generate revenue of $52,500 (based on a $35 Life Time Value).  Let’s [...]