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Optimized Landing Pages

December 2009

  • When To Optimize Your Website Yourself

    Thu 31st

    Many webmasters, business owners and marketing folks are sometimes more concerned about saving money than making it. Ever heard the expression, “Penny wise, pound foolish?” Save a buck today, lose two or three tomorrow. That’s what happens when you try to optimize your own website and don’t know what you’re doing. You’re likely going to [...]

  • Why is landing page optimization so important?

    Thu 24th

    It is very simple – more revenue! The return on investment on landing page optimization is significant.  Take a look at the example below to understand the magnitude:
    A $10K a month media buy generating 50K monthly landing page visitors converting at 3% will generate revenue of $52,500 (based on a $35 Life Time Value).  Let’s [...]

November 2009

October 2009

  • Landing Page Tips – Simple Version

    Tue 27th

    So let’s make this simple  “what’s a landing page?” It’s the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or  banner ads or keyword search.
    The goal of landing page is to cause your visitors to take definite action. [...]