Landing page is typically used to describe the page where visitors are brought on clicking an Internet advertisement. This page has to be well thought out and executed to achieve the marketing goals. The key objective of landing page is to produce a conversion whether it is a sale, a sign up, or just a lead. In other words, a landing page is also a sales page, where the call for action occurs. When the landing page is not designed well the conversion rate is reduced significantly.

Common Mistakes of Landing Pages to be avoided

The following are some of the common mistakes of PPC landing pages that should be avoided.

1. Your page may be too clustered - It distracts the visitors in their search and can even divert your conversion. If the content, images or the popups of your landing page are clustered, there will be a negative affect on the conversion rate.
2. Multiple calls to action - There shouldn’t be more than one or two calls to action, else it creates confusion in the minds of the visitors.
3. Irrelevant text or description – Keep the content short, simple and on the topic. Any additional unrelated text on your landing page can dilute the message. Generate an effective call to execute on the landing page. Conversion should be made simple and easy, as there is little time with the visitor for the conversion.
4. Incorrect information damages credibility – If the facts on the landing page are incorrect, there is a possibility of loosing credibility with your customers. Ensure the information provided on the landing page is correct.
5. Don’t annoy the visitors – You shouldn’t irritate the visitors with the popups or banners that typically irritate the customers. Agitated customers don’t convert well. Acquire their attention by providing solutions for their needs that the page can serve them.

The above information explains some of the mistakes on landing pages. Ensure that you have thought through these points in order to reach your conversion goal targets.

This is the first part of the article on building good landing pages. We will create a second part of this article shortly that covers other common mistakes that reduce the effectiveness of the landing pages.

Landing pages have very important role in converting your pay per click visitors into customers. A landing page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.

Your landing page should be built for maximum conversion. Here are few tips that can help you..

Clear offer
From very beginning your page should be clear about your offer. Whether you are selling or inviting to join your list or offering a free download. it should be clearly mentioned. This avoids confusion.

No Distraction
Landing pages are devised for capturing leads or ggeneratingsales. there is no point in keeping yournavigation in place and let yor visitor go astray. Remember! More links to click, more confused would be your reader as to where to go.

Call For Action
Whenever you add a call for action, response dramatically goes up. So “Order here”, “Click Here to order”, “Fill in the form” are some calls which when used judiciously would improve the response.

Web Design
Landing page should be constructed with sound web design concepts. You must use good fonts, format your page well and make judicious use of graphics. Your content should be spaced enough and broken in pieces so that it is easy to scan that.

Relevance
This would require creating different landing page for different ad groups. Include the search term(s) in your heading and page title. That would make you feel your reader that he has come to right place for answer to his search query.

After Effect
After your visitor converts, it is a good move to take him to another page where you can make more offers to sell or extract more information.

Your pay per click has done its job by bringing a visitor to your web site. Now it is your landing page that would take over.

Make that take over effective.