Search engine optimization is a process of optimizing your website on the way to rank high in the search engine. A high search engine ranking is one of the most efficient ways to get quality, targeted traffic to your websites. Professional search engine optimization will not only improve your online presence & brand recognition, but will also generate new leads and increase sales. Professional search engine optimization typically includes:

1. Content: "Better placement comes from a better content".

   Your web page must be information and keyword rich that must accurately describes your content. In order to make your visitor attempt a purchase, you need to entail influential and compelling content.

   No doubt, there are various SEO tools and techniques but content will always remains a foremost key in the success of SEO campaign. Hence, to conclude, content matters the most to have professional search engine placement.

2. Link building: For having an effective and professional search engine optimization, building link popularity is one of the most critical aspects to be taken into a consideration. You can obtain links from other website and could link others as well from your website. Though if there is not a considerable amount of traffic, but the links from other web sites can be of a great market strategy in increasing your search engine rankings.
3. Site Optimization: Site optimization is a process of designing a web page in such a way so as to make them rank high in the search engines. When designing a web page, your keywords, title, image alt text, text and overall design, plays a very significant role in concluding where your website will be placed.
4. Directory Submission: Selection of the best, relevant directories for the website submission results in professional search engine optimization. To arrive at a particular website, many people prefer to utilize directories. And so, for this reason, directory submission must be given utmost importance. Directories give access to strong back links. Hence, makes your website all the more popular in the major search engines.
5. Pay-per-click Placement: Pay per click (PPC) is an advertising model through which advertisers place their products and services on display and the advertiser is supposed to pay the search engine per click only when the user actually clicks on the ad. Through PPC, you can generate instant traffic as well as an immediate return on investment.

   Another benefit with PPC is that you have an access to control the cost as you would like to. To be clear, you decide on the budget and settle on your bid prices for strategic keywords. With PPC, you can also include your company logo as well that will further help in strengthening your brand.

6. Search Engine Submission: To make your website known to the business community of online, submission of a website to important search engine and directory is of fundamental importance. For professional search engine optimization, you need to submit your website to all the major search engines available. Such as: Google, Yahoo and MSN.
7. Keyword Research & Analysis:

Keyword research and analysis are a cornerstone for the entire search engine marketing process. Appropriate selection of the keywords in a search engine marketing process can create a lot of difference in the campaign of search engine optimization. Your keyword research must be page specific and should focus about 2 to 5 keywords per page.

When carrying out a keyword analysis, you should evaluate the competitiveness of your keywords. Make sure that keywords are really apt for that specific page. In short, target a right keyword to make your online business boom well and flourish.

If you have an ecommerce site you have:  A Homepage Product, or Service Pages (most sites have category pages) A Shopping Cart Page that is the first step of the Checkout Process The Checkout Process

Each one one of these elements has it’s own set of best practices that optimizes the page AND makes it part of the entire enhance conversion process. Oddly nearly ALL shopping carts treat every page the same.

In other words every page looks & functions the same - how much sense does this really make?

I will analyze your entire site & provide you screenshots that show you how you or your development team can make on-site site optimizations to each on of these pages that will make you site a CONVERTING MACHINE

I guarantee it. Ask me how using the form below. Or click here read my next article “Leverage Web Analytics” about them importance of implementing a web analytics system.

Remove the emotion from decision making. Typically decisions are made on a site regarding design, layout, marketing, promotion etc etc is based on “What someone thinks”.

Usually this “someone” is paying for the site or it’s development. In this scenario how do you REALLY quantify if a decision was a good decision or bad. Or even more specifically, how do you know if a site change was good for some visitors, in certain areas, on certain days or bad altogether?   Without Web Analytics - You really don’t.

Web analytics allow business & site owners to use DATA not EMOTIONS.

Every enhancement I show you you will be able to se what it affect it had to sales, to page abandonment to top paths, to conversions, and SPECIFICALLY to who these tactics worked best with and when. Think about how helpful this would be for newsletters, banner ads, and all marketing & promotion efforts!

Apply for a free Google Analytics account at GA Sign Up Page Once you get the code implement Google Analytics on your website in parallel with your favorite expensive analytics tool Get a comfort level for delta between the two sets of key numbers (you know visitors, conversions, page views etc etc) and create a multiplier (my tool shows visitors 10% higher and page views 10% lower than Google). You will use this multiplier in future to compare year over year trends if you want to. Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary 2) Put the rest of the money in your pocket.

Makes a lot of sense when put that way, doesn’t it? You can save a lot of money, just by switching to a free utility like Google Analytics. A smart analyst will be able to extract just as much value from GA than your old tool, in fact it should be much more.

Click Here to read my article on Increasing Conversions

With a solid Web Analytics Package in place, which should only take 3-4 days to fully test & implement. You are READY TO START SEEING INCREASED CONVERSIONS!

First you will need to get a baseline of items like:

1. How well your traffic currently converts.
2. What your SPAR, (Single Page Access Ratio) is for your homepage & other important landing pages.
3. What are your “Low Hanging Fruits” that can be knocked out the fastest with the least amount of effort
4. What optimizations are working immediatly & where
5. Which ones are not
6. This list can get very granular and even confusing, if this makes sense to you, you should contact me.

(If it is you longer than a week to fully implement & utilize your web analytics package, or you are not getting the visibility over your web traffic that you’d like - you should click here to contact me now).

With your site optimized, your web analytics integrated, sales & conversions increasing, now it’s a matter of using this data & this well oiled conversion machine to market, promote, drive more traffic.

With conversions that you can bank on now you should consider using your data to launch:

1. SEO efforts
2. Newsletters
3. Banner Ads
4. PPC Campaign
5. Ad Brokering
6. Link Harvesting

I have many tools & articles in my Ecommerce Solutions Blog that will hep you with this phase and your continued success!!!