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What’s new with Google Analytics.

Google Analytics has been updated with several bug fixes and feature improvements. Here are some of the biggest updates:

https://www.google.com/support/analytics/bin/answer.py?answer=32828 

If you have or need Google Analytics installed or configured contact me.

I can typically install & configure Google Analytics in about 3 hours.

  1. Apply for a free Google Analytics account at GA Sign Up Page
  2. Once you get the code implement Google Analytics on your website in parallel with your favorite expensive analytics tool
  3. Get a comfort level for delta between the two sets of key numbers (you know visitors, conversions, page views etc etc) and create a multiplier (my tool shows visitors 10% higher and page views 10% lower than Google). You will use this multiplier in future to compare year over year trends if you want to.
  4. Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary 2) Put the rest of the money in your pocket.

Makes a lot of sense when put that way, doesn’t it? You can save a lot of money, just by switching to a free utility like Google Analytics. You will be able to extract just as much value from GA than your old tool, in fact my prediction is that it will be a lot more.”

contact me

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