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What Does dustin.net Actually Do??

Simply put, I help people increase their sites conversion rate. A conversion rate is basically how many of your sites visitors turn into customers. In other words, how many people are you converting to sales. I am able to almost instantly increase your conversion rate through a few key tactics.

By integrating ecommerce best practices coupled with YOUR OWN SITE data we remove emotion & uncertainty from decision making - making your site more of a sales funnel(or funnels with SEO/ SEM/PayPerClick “ etc) you will be able to rapidly convert a higher percentage of your existing site traffic into more sales.

How Does Ecommerce Optimization Work?

Together we perform a Conversion Analysis or ecommerce audit of your site. This typically takes about 4-6 hours and we very promptly establish a baseline of how well (or bad) your site performs. Most clients love how quickly we identify their sites low-hanging fruits “ or those items hurting you the most and the items that are most easily corrected. Often times you can correct these items yourself!

Crucial items we help you pinpoint during a conversion analysis

• Page abandonment “ what pages visitors are leaving the most
• Overall site conversion rate
• Page conversion rate (If like many sites you multiple categories or services we even examine how to increase conversions on a category level)
• Prime sales funnels or good candidates for optimized landing pages to start a sales funnel
• Overall Site Performance from a load time User Experience perspective
• How your site looks to the major Search Engines - Do you have any Search Engine presence?
• What Web Analytics you could benefit from

How Does Usability Testing Work?

A usability test is a way to tell how usable your site is to your customers. How easy they can navigate it, find what they are looking for and checkout. I perform a usability test in which I walk-through a best-practice checklist that I developed to identify problem areas on your site. Then I comment (in the form of before and after screenshots) on each item and give you actionable advice on how to fix the problem.

Who is dustin.net & Ecommerce Optimization For?

People who benefit the most are owners or maintainers of a website whose visitors are supposed to complete a goal. Maybe the goal is buying something from your online store, or filling out a survey for a lead generation site. If you need to convert more visitors into buyers then I can guarantee results for you.

What Does Increasing Conversion Rate Mean to my Bottom Line?

Lets assume that you average 2,000 visitors a day, and your current conversion rate is 2% (the average for online stores). This means you average 40 sales a day. If your average order value is $50 dollars, you a doing $2,000 per day in revenue.

Now,if you can increase your conversion rate by just 1 percentage point to 3% you will be doing $3000 daily, a whopping 50% increase in revenue!

SEM Analytics Check Up

Whether you do your own buying or rely on an Agency, there’s a pretty good chance your program has settled into a rut. Comfortable or uncomfortable, a rut is no place to be if you expect to remain successful in the long-run. As Search Markets get increasingly competitive, money alone is not enough to enable a successful Search Engine Program.

My unique analytic perspective, insight and tools have led to a set of best-practices that range over the entire discipline of Search Engine Marketing. Because I use PPC Campaign Management Partners (who practically guarantee rapid ROI & increased sales!) I’m not bogged down in the day-to-day details of program bid management, I’ve been able to focus on developing and testing really innovative techniques. And because my goal is help your visitors becomes converting buyers or leads, I’m not trying to sell you program management services or compete with your agency.

The SEM Check-up is a short-term, highly focused engagement that begins with a careful review of your existing PPC and SEO programs. We’ll then provide you with specific directions we think your buying and optimizing teams should explore. And we’ll even help make sure you have the measurement systems (and thinking) in place to insure your program stays in tune.

Key elements include:

• Keyword Review: Are your search terms comprehensive, well considered and well organized for measurement?
• Bid Practices Review: Are your bid strategies and technologies optimal?
• Measurement Review: Are you optimizing appropriately? Should you be using conversion proxies? Are you optimizing Creative correctly? Are you tracking and reporting everything you need to truly measure success correctly?
• SEO Review: Are there SEO Holes on the site? Is your SEO program focused on the correct issues? Are you setup to measure SEO changes and impacts correctly?
• Opportunities Review: Are you taking advantage of all the possible opportunities to scale and improve your program including long tails, landing page optimizations, creative strategies, competitive tracking, content match optimization, etc.?