De Oplossingen van de elektronische handel, de Optimalisering van de Plaats, doen het zelf raad & SEO

Ongeveer

23 februari, 2007

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Wat doet dustin.net eigenlijk??

Eenvoudig gezet, help ik mensen hun tarief van de plaatsenomzetting verhogen. Een omzettingstarief is fundamenteel met hoeveel van uw plaatsenbezoekers klanten worden. Met andere woorden, hoeveel mensen u die in verkoop omzetten zijn. Ik kan uw omzettingstarief door enkelen onmiddellijk bijna verhogen zeer belangrijke tactiek.

Door elektronische handel beste praktijken te integreren die aan UW EIGEN gegevens van de PLAATS worden gekoppeld verwijderen wij emotie & onzekerheid uit besluit dat - maakt - makend uw plaats meer van de verkoop (of trechters met SEO/SEM/PayPerClick „enz.) u zal kunnen een hoger percentage van uw bestaand plaatsverkeer in meer verkoop snel omzetten concentreert.

Hoe werkt de Optimalisering van de Elektronische handel?

Samen verrichten wij een controle van de Analyse of van de elektronische handel van de Omzetting van uw plaats. Dit vergt typisch ongeveer 4-6 uren en wij vestigen zeer onmiddellijk een basislijn van hoe goed (of slecht) uw plaats presteert. De meeste cliënten houden van hoe wij hun plaatsen laag-hangt vruchten „of snel die punten u kwetsen het meest en punten die identificeren die het gemakkelijkst worden verbeterd. Vaak kunnen de tijden u deze punten verbeteren zelf!

Essentiële punten helpen wij u tijdens een omzettingsanalyse aanwijzen

  • Het verlaten van de pagina „welke pagina'sbezoekers het meest weggaan
  • Het totale tarief van de plaatsomzetting
  • De omzettingstarief van de pagina (als als vele plaatsen u veelvoudige categorieën of de diensten die wij zelfs hebben onderzocht hoe te omzettingen op een categorieniveau) te verhogen
  • Eerste verkooptrechters of goede kandidaten voor geoptimaliseerde landende pagina's om een verkooptrechter te beginnen
  • Overall Site Performance from a load time User Experience perspective
  • How your site looks to the major Search Engines - Do you have any Search Engine presence?
  • What Web Analytics you could benefit from

How Does Usability Testing Work?

A usability test is a way to tell how usable your site is to your customers. How easy they can navigate it, find what they are looking for and checkout. I perform a usability test in which I walk-through a best-practice checklist that I developed to identify problem areas on your site. Then I comment (in the form of before and after screenshots) on each item and give you actionable advice on how to fix the problem.

Who is dustin.net & Ecommerce Optimization For?

People who benefit the most are owners or maintainers of a website whose visitors are supposed to complete a goal. Maybe the goal is buying something from your online store, or filling out a survey for a lead generation site. If you need to convert more visitors into buyers then I can guarantee results for you.

What Does Increasing Conversion Rate Mean to my Bottom Line?

Lets assume that you average 2,000 visitors a day, and your current conversion rate is 2% (the average for online stores). This means you average 40 sales a day. If your average order value is $50 dollars, you a doing $2,000 per day in revenue.

Now,if you can increase your conversion rate by just 1 percentage point to 3% you will be doing $3000 daily, a whopping 50% increase in revenue!

SEM Analytics Check Up

Whether you do your own buying or rely on an Agency, there’s a pretty good chance your program has settled into a rut. Comfortable or uncomfortable, a rut is no place to be if you expect to remain successful in the long-run. As Search Markets get increasingly competitive, money alone is not enough to enable a successful Search Engine Program.

My unique analytic perspective, insight and tools have led to a set of best-practices that range over the entire discipline of Search Engine Marketing. Because I use PPC Campaign Management Partners (who practically guarantee rapid ROI & increased sales!) I’m not bogged down in the day-to-day details of program bid management, I’ve been able to focus on developing and testing really innovative techniques. And because my goal is help your visitors becomes converting buyers or leads, I’m not trying to sell you program management services or compete with your agency.

The SEM Check-up is a short-term, highly focused engagement that begins with a careful review of your existing PPC and SEO programs. We’ll then provide you with specific directions we think your buying and optimizing teams should explore. And we’ll even help make sure you have the measurement systems (and thinking) in place to insure your program stays in tune.

Key elements include:

  • Keyword Review: Are your search terms comprehensive, well considered and well organized for measurement?
  • Bid Practices Review: Are your bid strategies and technologies optimal?
  • Measurement Review: Are you optimizing appropriately? Should you be using conversion proxies? Are you optimizing Creative correctly? Are you tracking and reporting everything you need to truly measure success correctly?
  • SEO Review: Are there SEO Holes on the site? Is your SEO program focused on the correct issues? Are you setup to measure SEO changes and impacts correctly?
  • Opportunities Review: Are you taking advantage of all the possible opportunities to scale and improve your program including long tails, landing page optimizations, creative strategies, competitive tracking, content match optimization, etc.?