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What Does dustin.net Actually Do?? 什么dustin.net ，其实这样做吗？

Simply put, I help people increase their sites conversion rate.简而言之，我帮助人们增加了他们的网站转换率。 A conversion rate is basically how many of your sites visitors turn into customers.转换率，基本上是有多少您的网站的访客变为顾客。 In other words, how many people are you converting to sales.在其他换言之，有多少人是你转换到销售。 I am able to almost instantly increase your conversion rate through a few key tactics.我能够几乎即时增加您的转换率，通过几个关键的战术。

By integrating ecommerce best practices coupled with YOUR OWN SITE data we remove emotion & uncertainty from decision making - making your site more of a sales funnel(or funnels with SEO/ SEM/PayPerClick “ etc) you will be able to rapidly convert a higher percentage of your existing site traffic into more sales.通过整合电子商务的最佳做法，再加上自己的网站数据，我们删除的情感与不确定性，从决策-让您的网站更多的销售渠道（或渠道与徐/教育统筹局局长/ p ayperclick“等） ，你将能够迅速转换为较高的百分比您现有的网站的流量到更多的销售。

How Does Ecommerce Optimization Work? 如何优化电子商务的工作呢？

Together we perform a Conversion Analysis or ecommerce audit of your site.我们一同执行转换分析或电子商务的审计您的网站。 This typically takes about 4-6 hours and we very promptly establish a baseline of how well (or bad) your site performs.这通常需时约4-6小时，我们非常迅速地建立一个基准如何，以及（或坏）您的网站上执行。 Most clients love how quickly we identify their sites low-hanging fruits “ or those items hurting you the most and the items that are most easily corrected.大多数客户爱有多快，我们确定了他们的网站，挂的较低的水果“或这些项目的伤害，你最和项目是最容易纠正。 Often times you can correct these items yourself!很多时候，您可以改正这些项目你自己！

Crucial items we help you pinpoint during a conversion analysis 关键的项目，我们可以帮助您确定在转换分析

• Page abandonment “ what pages visitors are leaving the most网页放弃“什么的页面的访客离开最
• Overall site conversion rate地盘的整体转换率
• Page conversion rate (If like many sites you multiple categories or services we even examine how to increase conversions on a category level)网页转换率（如果像许多网站多个类别或服务，我们甚至研究如何以提高转换对一类一级）
• Prime sales funnels or good candidates for optimized landing pages to start a sales funnel总理的销售渠道或良好的候选人，优化登陆页面开始销售渠道
• Overall Site Performance from a load time User Experience perspective地盘的整体表现，从一个载入时间的用户体验的角度
• How your site looks to the major Search Engines - Do you have any Search Engine presence?如何为您的网站期待着各大搜索引擎-你有没有搜索引擎的存在？
• What Web Analytics you could benefit from什么网站分析，你可以获益

How Does Usability Testing Work? 如何可用性测试的工作呢？

A usability test is a way to tell how usable your site is to your customers. 1可用性测试是一种方法，用以告诉如何使用您的网站是您的客户。 How easy they can navigate it, find what they are looking for and checkout.多么容易，他们可以浏览它，找到他们所寻找和结帐。 I perform a usability test in which I walk-through a best-practice checklist that I developed to identify problem areas on your site.我要1可用性测试在我步行通过最佳做法清单，我发展，以查明问题领域在您的网站上。 Then I comment (in the form of before and after screenshots) on each item and give you actionable advice on how to fix the problem.然后我评论（在形式之前和之后的画面）对每个项目，并给您的可操作的意见，就如何解决这一问题。

Who is dustin.net & Ecommerce Optimization For? 谁是dustin.net ＆电子商务优化？

People who benefit the most are owners or maintainers of a website whose visitors are supposed to complete a goal .人谁得益最多的是业主或维护一个网站的访客是为了完成一个目标 。 Maybe the goal is buying something from your online store, or filling out a survey for a lead generation site.也许，目标是购买的东西从您的线上商店，或是填补了一项调查，为率先一代的网站。 If you need to convert more visitors into buyers then I can guarantee results for you.如果您需要更多的访问者转换成买家的话，我可以保证，结果给你。

What Does Increasing Conversion Rate Mean to my Bottom Line? 什么是增加转换率意味着我的底线？

Lets assume that you average 2,000 visitors a day , and your current conversion rate is 2% (the average for online stores).可以假设您2000年的平均每天的旅客 ，以及您目前的转换率是2 ％ （平均为线上商店） 。 This means you average 40 sales a day.这意味着你的平均销售40天。 If your average order value is $50 dollars, you a doing $2,000 per day in revenue.如果您的平均订单价值50元的美元，您做的2000美元，每天的收入。

Now,if you can increase your conversion rate by just 1 percentage point to 3% you will be doing $3000 daily, a whopping 50% increase in revenue!现在，如果您可以增加您的转换率仅1个百分点，至3 ％ ，你会做3000美元，每天高达50 ％ ，增加的收入！

SEM Analytics Check Up 扫描电镜分析检查

Whether you do your own buying or rely on an Agency, there’sa pretty good chance your program has settled into a rut.无论你做你自己购买或依赖于一个机构，有不错的机会，您的程序已解决成为一个车辙。 Comfortable or uncomfortable, a rut is no place to be if you expect to remain successful in the long-run.舒适或不舒服，墨守成规是没有地方要，如果您希望继续成功地在长期运行。 As Search Markets get increasingly competitive, money alone is not enough to enable a successful Search Engine Program.作为搜索市场取得竞争日益激烈，光靠钱是不够的，使一个成功的搜索引擎计划。

My unique analytic perspective, insight and tools have led to a set of best-practices that range over the entire discipline of Search Engine Marketing.我独特的分析角度来看，洞察力和工具，导致了一套最佳做法，范围在整个纪律的搜索引擎营销。 Because I use PPC Campaign Management Partners (who practically guarantee rapid ROI & increased sales!) I’m not bogged down in the day-to-day details of program bid management, I’ve been able to focus on developing and testing really innovative techniques.因为我使用的PPC运动管理团队合作伙伴（谁，几乎保证快速的投资回报率及增加销售！ ）我没有陷入，在日常的细节计划竞标管理，我已经能够专注于开发和测试真正的创新技术。 And because my goal is help your visitors becomes converting buyers or leads, I’m not trying to sell you program management services or compete with your agency.因为我的目标是帮助您的访客转换成为买家或线索，我不会试图出售给您项目管理服务或竞争，您的代理商。

The SEM Check-up is a short-term, highly focused engagement that begins with a careful review of your existing PPC and SEO programs.扫描电镜检查是一个短期的，高度集中的接触，首先是认真审查了您现有的PPC和徐程序。 We’ll then provide you with specific directions we think your buying and optimizing teams should explore.然后，我们会为您提供具体的方向，我们认为您的购买和优化队伍应探讨。 And we’ll even help make sure you have the measurement systems (and thinking) in place to insure your program stays in tune.我们会更有助于确保您有测量系统（和思想）在发生保险您的程序停留在唱反调。

Key elements include:关键要素包括：

• Keyword Review: Are your search terms comprehensive, well considered and well organized for measurement?关键字检讨：是您的搜索字词全面的，深思熟虑和良好的组织测量？
• Bid Practices Review: Are your bid strategies and technologies optimal?竞标价格的做法检讨：是您的出价战略和技术的最优呢？
• Measurement Review: Are you optimizing appropriately?测量检讨：你是优化适当？ Should you be using conversion proxies?如果您使用的转换代理人？ Are you optimizing Creative correctly?你是优化创意是否正确？ Are you tracking and reporting everything you need to truly measure success correctly?你跟踪和报告所需的一切，才能真正衡量成功的正确吗？
• SEO Review: Are there SEO Holes on the site?徐审查：是否有徐洞在该网站上？ Is your SEO program focused on the correct issues?是您的徐计划的重点是正确的问题？ Are you setup to measure SEO changes and impacts correctly?你是否安装来衡量徐变化和影响是否正确？
• Opportunities Review: Are you taking advantage of all the possible opportunities to scale and improve your program including long tails, landing page optimizations, creative strategies, competitive tracking, content match optimization, etc.?机会检讨：你是利用一切可能的机会，规模和改善你的计划，包括长期的尾巴，到达网页的优化，创造性的战略，有竞争力的跟踪，内容匹配优化等？