A ruler without metrics is just a stick 1统治者没有指标，只是坚持

Site optimization – is not just making your site more attractive – or sexy – to search engines – (that’s the next tab) It’s the process of converting more of your traffic into customers, leads, or simply put your whitepaper in front of more people if that is your goal.网站优化-不只是让您的网站更具吸引力-或性感-搜索引擎- （即的未来标签），它的转换过程，您更多的交通变成客户，潜在客户，或干脆把您的白皮书在前线更多的人，如果这是你们的目标。

By integrating ecommerce key conversion tactics (optimized landing pages, funnels BFC’s etc) coupled with YOUR OWN SITE data we remove emotion & uncertainty from decision making - making your site more of a sales funnel(or funnels with SEO/SEM/PayPerClick etc) you will be able to rapidly convert a higher percentage of your existing site traffic into more sales.通过整合电子商务的关键转换策略（优化的登陆页面，渠道BFC的的等） ，再加上自己的网站数据，我们删除的情感与不确定性，从决策-让您的网站更多的销售渠道（或渠道与徐/教育统筹局局长/ p ayperclick等）你将能够迅速转换为更高百分比的您现有的网站的流量到更多的销售。

Crucial items we help you pinpoint during a conversion analysis 关键的项目，我们可以帮助您确定在转换分析

Try my Conversion Booster Program to learn how to:我尝试转换助推器程序，以了解如何：

Send this info to my mobile phone发送此信息到我的手机

Why rank high for terms not being ‘Googled’为什么职级高，条款不被' googled '

Let’s outline it right away. Without SEO you are quite possibly throwing away up to 85 percent of your potential customers and visitors , and a full 80 percent of your potential customers will find their way to a rival business instead.让的纲要，它的权利以外， 没有徐你很可能随手扔高达85 ％ ，您的潜在客户和访客 ，全面的80 ％ ，您的潜在客户会找到自己的方式向竞争对手的业务。

Think about it.想一想。 The top of anyone’s mind is a very cluttered place these days.顶端任何人的心目中是一个非常混乱的地方，这些天来。 Rising above the signal to noise ratio requires repeated impressions focused directly on your target market.上升的上述信号信噪比，需要反复展示的重点是直接对您的目标市场。 Repetition increases perception and so, builds awareness.重复增加的观感，因此，建立意识。

Nowhere is this more true than on the Internet, which comprises around two billion pages, with 30,000 new ones added every day.这是行不通的更真实，比在互联网上，其中包括约20.0亿页， 30000新的补充，每天。 Effective placement in online media such as search engines and directories is essential to making sure the users who are looking for your site succeed in finding it.有效安置在网络媒体，如搜索引擎和目录是必不可少的，以确保用户谁正在寻找您的网站上成功地找到它。

How do you interest your target market in looking for your website? 你怎么有兴趣您的目标市场在寻找您的网站？
Simple : promote your website, even if you have an established offline business. 简单 ：促进您的网站，即使你有一个既定的离线业务。 If you don’t, how will your target audience know what you are doing and why it is worth their while?如果不这样做，如何将您的目标受众知道自己在做什么，以及为何这是值得他们呢？

Use as many offline tactics to promote your online business as you can afford: advertising, media relations, direct mail, trade shows.使用许多离线的战术，以促进您的线上业务，您可以负担得起：广告，与媒体的关系，直接邮寄，贸易展览。 In addition, take advantage of emerging online promotion tactics.此外，充分发挥各种新兴的网上推广策略。 And of course, optimize your website for searches.和当然，优化您的网站搜寻。

Then, be sure your website delivers on your value promise.然后，请务必在您的网站提供您的价值承诺。 This is essential to increasing your conversion rate, the number of visitors who complete the transaction you want them to at your site.这是必需的增加您的转换率，旅客人数谁完成交易，你不想让他们在您的网站。

Whether eCommerce, or Lead Generation, your website must work for the user.是否电子商务，或导致一代人，您的网站必须工作，为用户。 Technology is an arena in which you truly get what you pay for.技术是一种在舞台上你真正得到你支付。 The experience, knowledge and expertise to produce an effective business online doesn’t come cheap.的经验，知识和专门知识，以产生一个有效的在线业务，并不便宜。 If you didn’t pay much, you most likely didn’t get much.如果您没有支付多少，你最有可能并没有获得多少。

The quickest way to increase traffic & see ROI最快捷的方式，以增加交通及看到的投资回报率

Pay-per-click marketing is a FANTASTIC way to increase traffic & see ROI when you need traffic and you need it now.每次点击付费营销将是一次精彩绝伦的方式，以增加交通及看到的投资回报率当您需要的交通，你现在就需要。 But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.但它的风险：管理不善，您可以花了财富，产生许多的访问，并最终不了了之，以显示它。 This article will provide you with a high-level view of pay-per-click marketing, provide some general strategies and provide an example of what to do, and what not to do.本文将为您提供一个高层次的看法每次点击付费营销，提供一些一般性的战略和提供的一个例子，要做些什么，和什么不能做。

Why PPC Advertising is Bad为什么每次点击付费广告是坏

But PPC advertising can cost a fortune.但每次点击付费的广告费用可以发财。 It’s easy to get caught up in a bidding war over a particular keyphrase and end up spending far more than your potential return.它很容易就会陷入在一个竞标大战超过某一keyphrase和最终消费远多于您的潜在回报。 Some PPC engines, such as Yahoo, offer management features such as ‘autobid’ that will automatically increase your bid amount to maintain a particular rank.一些PPC的引擎，如雅虎，提供管理功能，如'自动'将自动增加您的出价金额，以维持特定的排名。 That sounds great on its face, but it can get expensive in a big hurry.听起来很伟大就其面对的，但它可以得到昂贵的一大急。

Also, ROI can be very hard to measure.此外，投资报酬率可以非常难以衡量。 Some PPC engines (Adwords and Yahoo, specifically) provide conversion measurement tools, so that you can track whether your pay-per-click campaigns are generating the desired result.一些PPC的引擎（ AdWords和Yahoo ，特别是）提供的转换测量工具，使您可以追踪无论您的每次点击付费的广告系列生成预想的结果。 But these tracking tools aren’t 100% accurate, and at the time of this writing the smaller PPC providers don’t deliver any conversion tracking (you can use Google Analytics - more about that later).但这些追踪工具，是不是百分之一百准确，在时间这个写作较小的PPC提供不提供任何转换跟踪（你可以使用Google Analytics -更多关于稍后） 。

And watch out for junk traffic.和观赏为垃圾流量。 Most pay-per-click services distribute a segment of their results to several search engines.最每次点击付费服务，分发部分结果的几个搜索引擎。 While you certainly want your listing displayed on Google and/or Yahoo, you may not want your listings showing up and generating clicks from some of the deeper, darker corners of the Internet.而你当然希望您的物品展示在Google和/或雅虎，您可能不希望您的物品显示和产生点击从一些深层的，黑暗的角落，在互联网上。 The resulting traffic may look good in statistics reports but is very unlikely to generate a return.由此产生的交通，可看的好，在统计报告，但不太可能产生回报。

Finally, pay-per-click advertising does not scale.最后，每次点击付费的广告并不规模。 If you get more traffic, you pay more money in direct proportion to that traffic - your cost per click stays constant, and your overall cost increases.如果你得到更多的流量，你付出更多的钱成正比的交通-您的每次点击成本保持常数，和您的整体成本的增加。 Compare that to natural search engine optimization, where you invest a fixed amount of time and/or money to achieve a better rank, and your cost per click goes down as you draw more traffic.比较自然搜索引擎优化，在那里您投资一个固定数额，时间和/或金钱，以取得更好的排名，和您的每次点击费用下降为你吸引更多的交通。

Why PPC is Good为什么PPC的是好的

Pay-per-click advertising can generate traffic right away.每次点击付费的广告能产生的交通权利。 It’s simple: If you spend enough, you can get top placement, and potential customers will see you first.它的特点是简便：如果你花足够，你可以得到顶端的位置，和潜在客户将看到你第一。 If folks are searching for the keyphrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.如果人们正在寻找该句，即您可以在竞标价格和您放置良好的书面广告，你会得到点击的瞬间，广告被激活。

So PPC advertising is fast: With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account.因此，每次点击付费广告是快：与一些系统，如Google AdWords ，您可以生成有针对性的交通，几分钟的开设帐户。

PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay-per-click campaigns in hours or days.每次点击付费的广告，也是敏捷：自然搜索引擎营销或其他形式的广告可以滞后几周或几个月内不断变化的背后，观众的行为，您可以随时调整最每次点击付费的广告系列在几小时或几天内。 That provides unmatched ability to adjust to market conditions.这提供了无与伦比的能力，以适应市场的情况。

PPC can also be a bargain: Sometimes, you can find keyword ‘niches’ for which the top bid is around $.10 - in that case, PPC is a great option, because you can generate traffic to your site for a fraction of the cost of any other form of paid advertising. PPC的也可以成为讨价还价的：有时候，你可以找到关键字'龛' ，其中最竞标价格是左右0.10美元-在这种情况下， P PC的是一个伟大的选项，因为您可以生成您网站的流量为一小部分成本的任何其他形式的付费广告。

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